The SEO industry is consistently changing and evolving. Your SEO agency’s needs also change as your business grows. The tools you employ will shape how you direct your growth.

So it’s important to remain up-to-date on what’s new within the space to make a decision whether adopting a replacement tool would benefit your business.

Yet, it’s always an issue of prioritizing what’s critical for your business requirements.

There are many factors at play here:

Some SEO platforms solve problems that you simply maybe didn’t even know existed – to spot these, you would like to remain au courant new advancements within the industry.
Some solve a specific problem, which you’re already conscious of – in these cases, it’s almost identifying which tool is that the best fit your agency’s needs.
Some offer a seamless experience that helps you optimize your SEO workflows.
Some offer competitive advantages in terms of features or pricing.
In our interviews with top SEO agencies from round the globe, we’ve gathered various insights into the factors that the majority influence the choice to check , and even switch, to a replacement core SEO tool.

Here are a number of the telltale signs that it’d be time to start out prospecting for brand spanking new SEO software in your tool stack.

Your Current Tool Isn’t supplying you with the proper Data or Functionalities
Accuracy and functionality are the most important pain points SEO professionals have with their tools.

Does your current solution offer you enough data? Does it provide the proper data? If not, you’ll not be ready to deliver on your SEO goals.

Have you ever encounter either of those problems?

Unreliable or Incomplete Data
Some SEO platforms simply provide more data features than others, while others charge extra to look at specific metrics, like:

Google’s “(not provided)” data.
Brand/non-brand organic traffic segmentation.
Mobile vs. desktop traffic.
Having this data is invaluable for SEO professionals. But having to buy it granularly is often a hugely limiting factor, particularly for smaller agencies.

For example, mapping the traffic data from Google Analytics and matching it with the keyword data from Google Search Console to urge what’s “(not provided)” means you’ll show clients the direct impact which SEO has on other business goals – like how increasing ranking for a keyword affects conversions.

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